Nowadays, negative space logos are very popular not only in advertising but also anywhere else. Negative space logo design involves focusing on the background of the logo, creating an object or symbol using the background color and also strategically use whitespace to create the illusion of an object in that space. Negative space designs are effective in branding because they force the viewer to look twice to figure out what’s happening, though a well-executed negative space logo won’t require the viewer to look closely to have its effect. In this roundup, i’ve collected 55 brilliant examples logo designs that clever use of negative space. Check out these designs for your own inspiration.